At Alête, we blend creativity, strategy, and precision to help brands not just show up—but stand out. From brand identity and content creation to PR, influencer partnerships, and event activations, we deliver vision, voice, and velocity.
Over a decade of transforming brands into cultural icons.
Trusted by brands across luxury, fashion, wellness & tech.
Led by award-winning marketers and visual storytellers.
We blend data with emotion to create measurable success.
Alête isn’t just a marketing agency—we’re a creative powerhouse built by industry insiders who understand brands from every angle: on the stage, behind the lens, and in the boardroom.
What makes us different is our unique blend of luxury branding, content production, and high-impact experiential marketing, all powered by a network of top-tier talent, influencers, and event professionals. Our co-founders come from the worlds of fashion, media, and live production, giving us the ability to create campaigns that are not only visually compelling but culturally relevant and results-driven.
We don’t just talk strategy—we build it, launch it, and bring it to life through beautiful visuals, unforgettable events, and performance-focused marketing. Whether we’re curating a pop-up experience or scaling a digital brand, we move with the speed of culture and the precision of a production team.
At Alête, every brand we work with gets more than an agency.
They get a partner, a creative director, a producer—and a team that gets it.
“Your brand deserves more than just exposure — it needs meaning, momentum, and measurable success.”
” Our services can help businesses achieve their digital marketing and branding goals. “
At Alête Agency, we specialize in helping ambitious brands grow through innovative digital marketing, bold branding, and strategic design solutions. Our approach blends creativity with measurable outcomes, ensuring every project we touch not only looks exceptional but performs exceptionally too.
Brand Identity & Positioning
Development, strategy, and messaging that define who you are and where you stand.
Visual Branding
Logo design, style guides, and cohesive visual systems.
Naming & Voice
Memorable names, taglines, and brand voice frameworks.
Market Research
Competitive analysis and audience persona development.
Go-To-Market Strategy
Launch plans, brand refreshes, and execution roadmaps.
Social Media Management
Across Instagram, TikTok, Facebook, LinkedIn, Twitter & Pinterest.
Content Creation
Including custom photography, video, and graphics.
Paid Media & Ads
On Meta, TikTok, LinkedIn, Google, and more.
SEO & SEM
Strategy and execution to boost visibility and traffic.
Email & Influencer Marketing
Including campaigns, automation, and collab management.
Graphic Design
For digital, print, and brand assets.
Video Production
For Reels, TikTok, YouTube, and promos.
Photography
Including product, lifestyle, events, and branding.
Packaging & Print Design
For labels, brochures, posters, and more.
Web & Landing Page Design
Media Outreach & Press Releases
To drive visibility and coverage.
Event PR
For launches, activations, and media-facing events.
Press Kit Creation
With brand assets and messaging.
Media Training
For interviews, speaking, and public presence.
Digital Ad Campaigns
For Google, Facebook, Instagram, TikTok, LinkedIn, YouTube.
Traditional Media Buying
For TV, Radio, Print, Billboards.
Google Shopping
Targeted Digital Advertising
Targeted Email Campaigns
Event Concepting & Full-Service Planning
Product Launches, Brand Activations & Pop-Ups
Influencer, VIP & Experiential Events
Trade Show Booth Design & Management
Sponsorships & Strategic Partnerships
Marketing Analytics and Performance Tracking
Conversion Rate Optimization (CRO)
Customer Journey Mapping
Campaign Reporting and ROI Analysis
Fractional CMO Services
Sales and Marketing Alignment Strategy
New Market Entry Strategy
Customer Retention and Loyalty Strategy
Talent Casting & Booking
For models, influencers, and VIPs.
Influencer Sourcing, Vetting & Contracting
Campaign & UGC Program Management
Partnership Negotiations & Brand Activations
Talent Coordination
For shoots, events, and brand campaigns.
” We don’t just market — we create movements.” Alête Team
What sets Alête apart in the world of creative marketing and strategy
Crafting identities that leave lasting impressions.
From launch to legacy, every detail aligned with impact.
Content and visuals that connect with modern audiences.
Data-driven, insight-backed execution that performs.
Built by insiders who understand both prestige and pulse.
Activations and services across all major U.S. markets.
Co-Founder, Alête Agency | Founder, Ski Bunny
Bethany LoGuirato is a visionary entrepreneur, marketing strategist, and model with a proven track record of building brands from the ground up. She began her modeling career in 2017, using the industry as a platform to sharpen her business acumen and grow a powerful network. By treating social media as a strategic business tool, Bethany developed a formula to master Instagram’s algorithm, amassing over 788,000 followers by 2019. Her authenticity and relatability quickly set her apart, establishing a strong personal brand that resonated deeply with her audience.
Motivated by her firsthand experience navigating the modeling and event world, Bethany co-founded Alête, a marketing and event production agency, alongside Madison Sohaney. She received hands-on production training from Berry Bly, a renowned producer known for events with Maxim, the NFL, NBA, and E! Entertainment.
Through Alête, Bethany has led successful campaigns and brand activations across industries including cannabis, hospitality, sports, and energy. The agency offers a full suite of services—from creative production and influencer partnerships to capital-raising strategy and brand development with clients that include: Draft Nation, Rewind Labs, and the Minority Film Institute.
In 2024, after years of building brands for others, Bethany turned her expertise inward and launched Ski Bunny—a luxury women’s ski apparel rental and fashion brand. With a successful debut in early 2025, Ski Bunny blends high-performance style with elevated branding, reflecting Bethany’s unique background in fashion, production, and digital marketing.
As a founder, model, and strategist, Bethany brings a rare 360-degree perspective to every project—balancing creative vision with operational expertise, and always leading with authenticity, style, and impact.
Co-Founder, Alête Agency
Madison Sohaney is a distinguished marketing consultant, photographer, and model, specializing in luxury branding and digital elevation. With over a decade of experience behind the lens, Madison has captured world-renowned figures including President Donald Trump, Elon Musk, and other leading executives and entrepreneurs. Her work includes traveling on the Trump presidential campaign, where she documented high-profile events and refined her expertise in capturing influence, leadership, and legacy through imagery.
Madison’s background in high-end modeling gives her a rare, editorial sensibility, ensuring every project exceeds industry standards with authenticity and sophistication. Her deep expertise in brand psychology, luxury positioning, and audience behavior enables her to craft marketing strategies that are not only aspirational but engineered for measurable growth.
She has also managed social media for notable public figures, including Kimberly Guilfoyle, and has made on-air appearances as a social media expert on Newsmax, further cementing her credibility in media and communications.
Whether consulting, photographing, or modeling, Madison consistently delivers an unparalleled standard of excellence—aligning brands with the influence, aesthetic, and visibility they deserve.
