Co-Founder, Alête Agency | Founder, Ski Bunny
Bethany LoGuirato is a visionary entrepreneur, marketing strategist, and model with a proven track record of building brands from the ground up. She began her modeling career in 2017, using the industry as a platform to sharpen her business acumen and grow a powerful network. By treating social media as a strategic business tool, Bethany developed a formula to master Instagram’s algorithm, amassing over 788,000 followers by 2019. Her authenticity and relatability quickly set her apart, establishing a strong personal brand that resonated deeply with her audience.
Motivated by her firsthand experience navigating the modeling and event world, Bethany co-founded Alête, a marketing and event production agency, alongside Madison Sohaney. She received hands-on production training from Berry Bly, a renowned producer known for events with Maxim, the NFL, NBA, and E! Entertainment.
Through Alête, Bethany has led successful campaigns and brand activations across industries including cannabis, hospitality, sports, and energy. The agency offers a full suite of services—from creative production and influencer partnerships to capital-raising strategy and brand development with clients that include: Draft Nation, Rewind Labs, and the Minority Film Institute.
In 2024, after years of building brands for others, Bethany turned her expertise inward and launched Ski Bunny—a luxury women’s ski apparel rental and fashion brand. With a successful debut in early 2025, Ski Bunny blends high-performance style with elevated branding, reflecting Bethany’s unique background in fashion, production, and digital marketing.
As a founder, model, and strategist, Bethany brings a rare 360-degree perspective to every project—balancing creative vision with operational expertise, and always leading with authenticity, style, and impact.
Co-Founder, Alête Agency
Madison Sohaney is a distinguished marketing consultant, photographer, and model, specializing in luxury branding and digital elevation. With over a decade of experience behind the lens, Madison has captured world-renowned figures including President Donald Trump, Elon Musk, and other leading executives and entrepreneurs. Her work includes traveling on the Trump presidential campaign, where she documented high-profile events and refined her expertise in capturing influence, leadership, and legacy through imagery.
Madison’s background in high-end modeling gives her a rare, editorial sensibility, ensuring every project exceeds industry standards with authenticity and sophistication. Her deep expertise in brand psychology, luxury positioning, and audience behavior enables her to craft marketing strategies that are not only aspirational but engineered for measurable growth.
She has also managed social media for notable public figures, including Kimberly Guilfoyle, and has made on-air appearances as a social media expert on Newsmax, further cementing her credibility in media and communications.
Whether consulting, photographing, or modeling, Madison consistently delivers an unparalleled standard of excellence—aligning brands with the influence, aesthetic, and visibility they deserve.
” We don’t just market — we create movements.” Alête Team
Built to Lead, Designed to Dominate
Crafting identities that leave lasting impressions.
From launch to legacy, every detail aligned with impact.
Content and visuals that connect with modern audiences.
Data-driven, insight-backed execution that performs.
Built by insiders who understand both prestige and pulse.
Activations and services across all major U.S. markets.
